MEXICO - Personalization and Conversion Lead
Paseo de la Reforma, 296, Ciudad de Mexico, Mexico Full Time Marketing Experienced


At Linio we are building the best buying experience in LATAM. To get there, we need exceptionally talented and driven people. If you would like to help us build the place to find and buy anything online, Linio is the perfect place for you. We are currently looking for a Personalization and Conversion Coordinator to support the regional LATAM team.

We want the customers to prefer Linio by giving them a personalized experience across our touchpoints, helping them finding the products/content they’ll enjoy or need the most. You will be the main sponsor of this strategy across the company, having the opportunity to work with some of the best product, marketing and commercial teams across the region.

Linio has grown from zero to one of the largest ecommerce player in LATAM in 6 years and building a team to become the market leader.


1) Unify and coordinate the personalization strategy across channels and countries.

2) Measure the impact and uplift generated from personalization and segmentation strategies across channels.

3) Develop and execute the personalization strategy in our onsite (web/m-site) and APP, along the customer journey (using our third party and in-house tools already developed).

4) Create and execute the A/B test pipeline of our Onsite and APP based on the conversion funnel results and possible improvements.

5) Maintain testing schedule, and manage on-time, high quality execution, ensuring validity and reliability of test data, proper back-end set-up and proper user experience

6) Participate in quarterly optimization planning, understanding business objectives and providing data-driven input with an aim to improve revenue & conversion rates

7) Project management: roadmap creation and prioritization, partner with internal stakeholders as appropriate (business leads, design, operations, analytics and vendor) throughout planning and execution.

Basic qualifications:

- BS/BA in business, marketing, engineering, product management, statistics or related field.

- 2+ years’ experience in eCommerce related role

- Proven personalization/conversion/ or A/B testing background

- Analytical mindset, hands-on mentality, a highly organized working structure, and the ability to develop creative solutions from broad goals.

- Ability to draw defendable hypothesis and use data to validate and plan corresponding next steps

- Strong communication skills, interpersonal skills, and the ability to partner with teams spanning many disciplines. 

- Fluent in verbal and written English.

- Able to generate ideas and solve problems independently.

Prefered qualifications:

 HTML knowledge, JS, CSS Knowledge

 Experience with web analytics tools (Google Analytics).

  • Panamá
  • Perú
  • Venezuela
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